electiveHQ

A firm's main long-term source of competitive advantage can be seen as lying in the careful management of its knowledge base. Firms need to understand, analyse, measure, and manage their intellectual assets to create market value. In modern, knowledge based societies possession of physical assets is rarely a source of sustainable competitive advantage. However, the control of intellectual assets, while crucially important, represents an area of high complexity, uncertainty and conflict. This module will therefore explore the nature and management of knowledge, innovation in the form of the Design thinking process, and creativity within contemporary organisation.