electiveHQ

This modules considers the nature of the relationship between marketing and society. Responsible Marketing combines theoretical reflection and practic ...

This module aims to equip students with a comprehensive understanding of how marketing communications are used to develop and maintain brands based on ...

Market research provides management with the information needed to identify and solve marketing problems. The overall objective of the course is to p ...

Delivered primarily on site in the classroom (Covid guidelines permitting). With the possibility of a few online sessions. Regardless of the mode of d ...

Brands, simply a label for some people, are one of the most essential parts of businesses that determine their success. Despite its importance, many m ...

The course introduces participants to the various aspects of global marketing. The module’s overarching objective is to develop participants’ skills i ...

Why do people buy things they don’t need? Why do peers influence what people like and do? How can people be persuaded to buy a product? Consumers are ...

This module aims to give the enrolled bachelor students an introduction to key marketing principles and concepts to enable them to create efficient ma ...

This module provides a comprehensive overview of the fundamentals of digital marketing. The focus of the course examines how businesses can use the In ...