electiveHQ

This module aims to give the enrolled bachelor students an introduction to key marketing principles and concepts to enable them to create efficient marketing plans for their future organizations or personal endeavors. Over the course of the module, students will learn about various aspects of marketing that are necessary for ideating and executing important strategies in the marketplace. Students will learn about the marketing driven approach, which builds on understanding one’s environment and one’s customers efficiently to create and communicate value for customers, in a manner that maximizes positive outcomes for not just the customers, but also for the company (profits) and society in general. This module will give the students an overview of theory and practice of marketing with a strategic perspective, so that students can confidently build effective marketing plans by the conclusion of this module.