electiveHQ

This modules considers the nature of the relationship between marketing and society. Responsible Marketing combines theoretical reflection and practical discussion on key ethical issues relating to marketing’s role and relationship with society. It will build on the core ethical issues debated and discussed in the Business in Society module (Year 1), and develop these to explore the ethical dimensions of marketing. Specifically, the module will explore contemporary ethical issues within marketing, including - the role and responsibility of marketing in society; ethical consumption - voluntary simplicity, boycotts, buycotts, and activism; sustainable marketing; responsible marketing communications; the responsible marketing mix; gender and marketing; social marketing. The module will frame student assessment and evoke student engagement through debate, critical analysis and written and verbal expression.