electiveHQ

Brands, simply a label for some people, are one of the most essential parts of businesses that determine their success. Despite its importance, many marketing professionals lack the necessary knowledge and skills needed to effectively manage brands & build impactful brand plans. In this module, you will discover why brands are crucial for firms to succeed, how they should be managed effectively, and how to build an impactful and actionable brand plan/strategy. This is a practitioner-led module, referencing traditional brand building marketing theory and how those key brand concepts pertain to digital platforms & media.